Fresh 2 Freelancing
Kickstart the flexible career you’ve always wanted.
I get asked all the time about how to start life as a freelancer or consultant, and over time I’ve figured out a plan … and I want to share it with you! So I’ve created Fresh 2 Freelancing, the ultimate guide to help you to get started. And not just get started, but start ahead of the pack!
My freelancing business now generates more than half a million dollars each year.
It is totally possible to create a sustainable, successful life as a freelancer or consultant, that gives you the joy and freedom you deserve.
I’m going to share with you everything I did to start and grow my business.
Ever wondered: how do I start freelancing?
Fresh 2 Freelancing is a 150-plus-page workbook designed to make it a smoother ride for those who want to ditch the 9-5 and go out on their own.
It’s an exciting but scary thought for many, especially if you don’t know how to begin. It’s that fear that holds us back from taking the leap and instead stand still for longer, even if you know that office or agency environment isn’t where you want to be.
The aim of this ebook and the toolkit is to give you the confidence, skills and knowledge you need to finally take that step – or at least, dip your toe in the water – and start that freelancing or consulting life! Don’t regret that you didn’t try. Be proud that you gave it a go, and gave yourself the best chance possible by doing this course first!
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Who this ebook is for
If you’ve been working in in-house or agency roles and you’re looking for a more flexible life, where you do the amount and type of work you want (without the office politics!), this ebook is for you! It’s for people in services careers, like:
Communication and marketing professionals
Project managers
Change managers
Business analysts
Finance professionals
Property and procurement professionals
Human Resources professionals
…and everything in between!
It’s for those who are thinking about freelancing or consulting, but don’t know where to start (or maybe you have started, but it’s been a rocky ride).
I’m going to give you the tools, processes, and clarity you need to start making that freelancing life happen.
This is the book I wish I had read before I kicked things off!
“This is the course I wish I had done years ago, when I first decided to freelance. Mel provides an excellent framework for those getting started on their freelancing journey, with tools, resources, and advice. People can feel safe in the knowledge that Mel knows what she's talking about.”
— Emma, Course Graduate
What you get
I’m going to set you up for success – but simply and practically. We won’t overcook this thing! Starting a new business or consulting practice can be daunting and feel overwhelming … and it can even feel like that when you’ve been in it for a while!
I don’t want to add to that stress, but I want you to succeed. That’s why the content is very practical, logical, and designed to give you the step-by-step guide to get you on your way.
The tools you need to get started – an action plan template you’ll complete as you work through the book, and a list of all my recommended tools and platforms
A workbook designed to help you map out everything you’ll need to get started
Tips and tricks to get started and grow your business, including a list of platforms and helpful links.
Tried and tested strategies to start and grow your freelancing / consulting business, no matter what industry you’re in or what role you have.
Access to our exclusive community - where you’ll be able to ask questions of me and other freelancers.
Book content
Module 1: Freelancer Foundations
Choosing the right approach for you – ‘side hustle’ or ‘all in’ or something else?
Setting up your business structure
Setting up your financial systems and processes
Protecting yourself from the start
Setting up your IT system
Module 2: Your brand and offer
Getting clear on your niche and developing a USP
Clarifying your offer and how you’ll work
Developing your brand
Developing your messaging
Module 3: Building an interested audience
How to get on the radar (before you quit your job)
Building connections
Building your mailing list
Module 4: Creating your channels
Developing a website that sells you
Choosing the right social media channels
Developing your content plan
Tactics for driving SEO
Module 5: Build your support mechanisms
Ways to find your tribe
Combatting imposter syndrome
Module 6: Pricing and proposals
Figuring out your worth
Developing your pricing structure
Writing a great proposal
Protecting yourself with Ts & Cs
Module 7: Time for launch!
Developing your launch communication plan
Engaging your network
Module 8: Sustainable business
What makes a business sustainable
Staying on the radar and building your following
Tactics to keep the work coming
Diversifying your income stream
Module 9: To grow or not to grow?
Grow, scale back, or stay where you are?
Focusing your time on the things that matter
Hiring strategies and team structures